Resume

Baltimore - She Looks Upon The Clouds - 61415 - Joe Abate (002)

Education

M.A., Writing, 2011

B.S., English, 2004

Experience

EVERFI

2021-Current

Senior Learning Experience Specialist

  • Works as the content lead for EVERFI’s financial literacy courses, creating new course content each school year for teachers, school systems, and corporate sponsors
  • Manages a team of copy editors and works as the lead editor for the EVERFI product brand
  • Creates engaging interactive course content for both K-12 and adult learners in financial literacy, early literacy, and health and wellness topics
  • Aligns new courses to state and educational standards and creates new lesson scripts, assessments, lesson plans, and games for learning
  • Created company-wide style guide and content guidelines
EVERFI

2020-2021

Learning Experience Specialist

  • Created engaging interactive course content for both K-12 and adult learners in financial literacy, early literacy, and health and wellness topics
  • Aligned new courses to state and educational standards and created new lesson scripts, assessments, lesson plans, and games for learning
  • Created company-wide style guide and content guidelines
EVERFI

2019

Editorial and Content Coordinator

  • Coordinated the content and editorial process for creating new K-12 and Adult Learning virtual curriculum courses to schools and community centers across the country
  • Created printed materials for learning, including supplemental lesson plans, alt text, glossaries, and assessments
  • Worked with gamification vendors to write online learning games for K-5, including Word Force, an early literacy game, as well as financial literacy courses for middle and high school students
Calvert Education

2018-2019

Product Manager, Calvert Education

  • Developed new courses and course improvements for Calvert Education
  • Managed a 15-person team of writers, editors, and production staff to execute all projects for on-time delivery
  • Responsible for tracking all curriculum products and managing staff workloads
  • Hired all new curriculum staff and created contracts and project plans for all contractors
  • Collected and implemented customer feedback to develop plans for course improvements
Calvert Education

2017-2018

Senior Content Editor

  • Responsible for editing all product content at a K-8 educational virtual school including curriculum, external communications, and marketing materials
  • Responsible for developing and implementing a brand new 2018-2019 virtual school curriculum for K-8 within a small group of eight key staff members
  • Hired, trained, and managed a team of copy editors and writers to bring the new curriculum to completion on schedule for 2018-2019 school year
Business Health Services (BHS)

2015-2016

Copywriter

  • Responsible for writing and editing all marketing content, including weekly blogs for both BHS wellness participants and prospective buyer, flyers, sales proposals, brochures, catalogs, case studies, tip sheets, fact sheets, white papers, press releases, webpages, and landing pages
  • Managed and wrote all social media content for Facebook, LinkedIn, and Twitter
  • Created editorial calendar
  • Developed email marketing campaigns for prospective buyers
  • Wrote both internal and external corporate company email communications
University of Maryland Global Campus

2014-2015

Marketing Writer

  • Researched, wrote, and edited content for all marketing materials, such as brochures, articles, webpages, fliers, advertisements, billboards, and emails
  • Wrote print ads for use in The Washington Post, The Economist, and USATODAY
  • Wrote feature articles about prominent alumni for advertisements
  • Developed communication strategies to convert prospective students
  • Created new marketing content for social media and online platforms
  • Wrote phone tree messages and talking points for advisors to better serve their students
Laureate Education

2013-2014

Marketing Copywriter

  • Wrote and edited communications and marketing materials for web, print, email, and social media, following voice/tone/editorial style guidelines, creative briefs and other client direction, within service-level agreement timelines
  • Trafficked the flow of copywriting work to and from clients, internal staff, and vendors, including setting deadlines, reviewing assignments, and ensuring their return within service-level agreement timelines
  • Managed relationships with clients and others in the organization to ensure quality, accurate, and creative products were created and delivered
Connections Education

2011-2013

Editor, Curriculum and Development

  • Edited online e-learning courses for K–12 national online school system; reviewed courses for instructional design standards
  • Coordinated editorial and QA process
  • Wrote and developed brand content and style standards
  • Developed and produced the first virtual music K–12 course in the nation in partnership with The Juilliard School
Words & Numbers

2010-2011

Editor, K-12 Learning

  • Developed print and online college-level courses for publication
  • Edited materials for quality
  • Wrote user’s guides for electronic product line
  • Created supplemental materials for product lines; copyedited book chapters and other course materials
  • Provided copyediting solutions to new clients
Paul H. Brookes Publishing Company

2008-2010

Developmental Editor

  • Edited and reviewed all company manuscripts for quality and clarity
  • Wrote user’s guides and supplemental materials
  • Worked with authors to create manuscripts from outline to final draft
Paul H. Brookes Publishing Company

2005-2008

Production Editor

  • Worked as editor and project manager on multiple book and electronic projects, including the bestselling Ages & Stages Questionnaire
  • Managed freelance staff, including copyeditors, proofreaders, typesetters, and indexers
  • Coordinated page changes and edits with authors and vendors while maintaining deadlines